In partnership with
The SpaceX IPO Trade Wall Street Is Quietly Making
Before SpaceX files, institutional money is already moving into the suppliers, contractors, and tech plays with direct exposure to the listing. We've mapped the cap table to publicly traded proxies — names retail can buy today in any brokerage account. Get the breakdown free.
Why Do They Say "Location, Location, Location?"
Because it's the only thing you can't change.
Every investor has heard the phrase.
"Location, location, location."
It's repeated so often that it's almost become background noise. Most people nod their heads, agree that location matters, and move on without ever thinking much about why.
After more than two decades in real estate, I've come to believe the phrase survives because it's true in a way that few other investing clichés are.
Everything in real estate is negotiable except the location.
Think about all the things that can be changed. You can remodel a kitchen. You can replace a roof. You can add a bathroom. You can update flooring, paint, fixtures, landscaping, and curb appeal. In some cases, you can even add square footage or completely reconfigure a floor plan. Investors create value by changing properties every day.
But once you buy a property, you're married to its location. That's important because location affects almost everything else. You want properties where people want to be. People generally prefer good schools, convenient shopping, reasonable commutes, low crime, attractive neighborhoods, and a sense that the area is moving in the right direction. When people want to live somewhere, demand tends to remain strong.
You also want properties where businesses want to be. Employers create jobs. Jobs create demand for housing. New businesses attract supporting businesses, which attract more people, which creates more demand. Healthy communities tend to build on themselves over time.
This doesn't mean every investment has to be in the nicest neighborhood in town. Some of the best opportunities exist in transitional areas or neighborhoods that are improving. The key is understanding the direction of the community. Are people moving in or moving out? Are businesses opening or closing? Is investment flowing into the area or away from it?
I've seen investors become so focused on spreadsheets and projected returns that they barely considered where the property was located. On paper, the numbers looked fantastic. In reality, they spent years dealing with higher turnover, more maintenance issues, collection problems, vandalism, and headaches that never appeared in the original analysis.
The property may have been cheap for a reason.
Life is too short to spend it fighting battles that come with owning real estate in places where few people want to live, work, or invest.
When evaluating a property, I still look carefully at the numbers. Every investor should. But before I get too excited about a deal, I ask a simpler question: If I could pick up this house and move it somewhere else, would it be worth more or less?
The answer usually tells me everything I need to know about the importance of location.
🛠️ RESimpli — The all-in-one CRM built specifically for real estate investors. Skip tracing, list stacking, built-in dialer, drip campaigns, direct mail, driving for dollars, and AI-powered lead follow-up — all in one place, no integrations required. Best for wholesalers and active investors who are tired of duct-taping five subscriptions together and want one system that runs the whole operation. Start Your Free Trial
🏖️ OwnerRez — Enterprise-grade short-term rental management for hosts who have outgrown the basics. Channel sync across Airbnb, VRBO, Booking and 50+ platforms, built-in direct booking website, automated guest messaging, dynamic pricing, accounting, damage protection, and legal rental agreements — all in one platform. Best for STR operators managing multiple properties who want the most feature-complete platform in the industry without enterprise pricing. Start Your Free Trial
Resources
Vetted tools, services, and resources for real estate professionals. We only list what we'd use ourselves. More tools, more resources — browse the full library here.
💼 Tax & Financial
💼 KBKG Cost Segregation — Accelerate your depreciation deductions with a cost segregation study from one of the most respected firms in the business. Best for investors who have acquired or improved commercial or residential rental property and want to front-load their tax savings. Get a Free Feasibility Analysis
💼 MVO CPAs — Cost segregation studies that accelerate your depreciation and cut your tax bill. 100% IRS acceptance rate. Get a Quote
🔄 Deferred — The only 1031 exchange intermediary that charges no fee to the investor. Keep more of your money working in the exchange. Schedule A Call
🧾 Keeper Tax — Automatically finds and tracks your business deductions year-round, then files your taxes when you're ready. Best for self-employed investors, agents, and 1099 earners who are probably leaving deductions on the table every year. Start Saving
⚖️ Legal & Insurance
⚖️ LegalZoom — Form your LLC, protect your assets, and get your entity structure right from the start. Start Here
⚖️ Northwest Registered Agents — The most trusted registered agent and business formation service in the industry. Best for investors who want privacy protection and a complete business identity. Get Started
⚖️ Registered Agents Inc — Set the standard for your registered agent service. Business formation included free for the first year. Get Started
🛡️ NREIG — The nation's largest real estate investment insurance program — month-to-month coverage across all 50 states, no long-term commitments and no coinsurance penalties. Request a Proposal
🛡️ Hiscox Small Business Insurance — Professional liability, general liability, and business insurance tailored for independent operators. Coverage starts at $22.50/month. Get a Free Quote
🏠 Choice Home Warranty — Protect your rentals and listings from surprise repair costs. Get Your No Obligation Quote
🏠 First Premier Home Warranty — Affordable home warranty coverage for your rentals and listings. Get a Free Quote
⚖️ DepositLink — Secure digital security deposit management for landlords and property managers. Click to learn more
⚖️ LawDepot — Legal document templates for real estate investors. Leases, contracts, agreements — ready in minutes. Get Started
📧 Marketing Tools
📧 ActiveCampaign — Email marketing and automation built for businesses that actually sell things. Sequences, pipelines, tagging, and CRM in one system. Start Free Trial
📧 Kit (ConvertKit) — Email marketing built for creators and entrepreneurs. Clean, powerful, and built to grow. Get Started Free
📧 AWeber — The email marketing platform that's been in the game since 1998. Reliable deliverability, simple automation. Get Started Free
📧 Brevo — Email marketing, SMS, and automation without the premium price tag. Get Started Free
📧 Constant Contact — Email marketing and automation built for small businesses. Trusted since 1995. Get Started Free
📈 Marketing 360 — Websites, CRM, email, social, and ads in one platform with a dedicated marketing team behind it. Start Your Free 14-Day Trial
🔍 Motivated Sellers — Done-for-you motivated seller leads delivered to your inbox. Get Your First Leads
👤 REVA Global — Trained real estate virtual assistants who hit the ground running. Roger has had the founder on the podcast. Schedule a free strategy session
💬 LiveChat — Add a live chat widget to your website and never miss a lead who wasn't quite ready to fill out a form. Start Free Trial
🎬 Video & Content Tools
🎬 InVideo AI — Turn a script or prompt into a polished video in minutes. Get Started
🎬 VEED — Browser-based video editing with auto-subtitles, transcription, and AI tools built in. Start Editing Free
🎬 Descript — Edit video and audio by editing text. Studio-quality content without the learning curve. Start Free
🏠 Also Today — Agent Resources Top Picks
Full Agent Resources appears Wednesday.
🎓 Flipping America Network Real Estate Academy — in partnership with The CE Shop. CE credits, licensing, and professional development for agents and investors. Use code ROGER35 for 35% off. Enroll Here
🎓 AgentFire — Own your website. IDX built in, hyperlocal SEO, lead capture. From $129/month. See AgentFire
🎨 Coffee & Contracts — Done-for-you social media content for agents. Use code ROGER for $20 off. Get Started
📞 Vulcan7 — Real-time expired, FSBO, and FRBO leads with a built-in dialer. Best for agents who prospect by phone daily. Start with Vulcan7
🎓 Education and Training
🎓 Oceanview Commercial Lending — Start your side-hustle as a Commercial Loan Broker. Schedule an Exploratory Call
🎓 Teachable — Build and sell your own online course. If you have knowledge, Teachable helps you monetize it. Start a Free Trial
🎓 Kaplan Real Estate Education — Pre-licensing, CE, and continuing education for real estate professionals nationwide. Get Started
📚 House Flipping in Ten Days — The Amazon #1 International Best Seller. Learn everything you need to know in just ten days. Start flipping houses like it's really done — not like what happens on TV. Order here
💡 Negotiation — A fast, practical mini-course for agents, investors, and anyone who talks to people. No scripts. No pressure tactics. Just the four negotiation skills that actually make a difference. Now just $19. Enroll Now
🏠 FlipStarter — The everything-included course on flipping houses. Bonus interviews, forms, documents, and the exact process Roger used to flip more than 2,000 houses. Huge Discount for Quick Start Readers
🛠️ Quick MAO — Get your cash offer in seconds with just a few inputs. Data can be fed from the free Quick Rehab Estimator. Forever Free
Off Market Properties
🏢 Multi-Family Apartment Complex, 189 Units, Oklahoma City, OK.
🏢 Build out this apartment complex in metro Atlanta. Appraised at $11M. Price reduced to $5.9M. Click for details.
Agents, bring your investors! You’re protected. The link will download our preliminary analysis.
🏠 Six packages of Single Family Homes in Atlanta. Can be bought together or separately.
