Good tools don’t make bad decisions go away — but they do make good decisions easier.

For a short time, Privy is bundling three months of their data-driven acquisition platform with the full Privy Residential Investment Academy for $100 (normally around $500). You’ll get access to live MLS and public record data, investor comps, automated searches, and a step-by-step framework for choosing markets, dialing in your buy box, and comping properties with confidence.

If you want to start the year with a clearer process instead of more guesswork, this is a solid opportunity.
👉 Click here to see what’s included.

No Longer a Side Hustle

There’s an important distinction in business that gets overlooked in real estate:

Growth and scale are not the same thing.

Growth means your bottom line increases as your expenses rise alongside it.

Scale means your bottom line increases without a proportional increase in expenses.

If you’re already making a comfortable living, scaling raises a fair question:

Why bother?

One answer is impact.

What if you could significantly increase your income—and your ability to support causes you care about—without dramatically increasing your daily workload?

That’s the promise of scale.

Scaling real estate isn’t about doing more deals yourself.

It’s about replacing your effort with focused capability.

Imagine this common scenario:

You own 10+ rentals and do the occasional flip. No staff. Just you.

Now break the business into functions:

• Deal acquisition and pipeline marketing

• Construction and rehab oversight

• Property and process management

One focused person in each role can often handle 10× what a single investor can manage when those responsibilities are divided.

That’s scale.

But it’s not without risk—and I’ve tripped over most of them.

Common Scaling Traps

1. Hiring the wrong people

   Friends, or people who performed well in smaller roles, don’t always scale with the business.

2. Changing the business model while scaling

   Expanding into unfamiliar project types at scale often means learning expensive lessons faster.

3. Borrowing to fund uncertainty

   Debt amplifies mistakes when the direction or tactic hasn’t been proven.

Scaling can exponentially increase your bottom line—but only when it’s intentional, disciplined, and patient.

If you’re thinking about scaling your real estate business and would be interested in a small mastermind group, reply to this email and let me know. We always read every reply.

If there’s enough interest, I’ll consider starting one.