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Stop waiting on data teams. Build audiences yourself.

What if building audiences was actually... fun? Wild concept, we know.

Speedeon's AudienceMaker turns what used to be a multi-week slog into something you can knock out over your morning coffee. With 1000+ data points at your fingertips, you can build precision audiences, test new segments, and push them live to Meta, Google, TikTok, and Amazon—all before lunch.

No waiting on other teams. No complicated workflows. Just pure creative freedom to test that wild targeting idea you've been sitting on.

The marketers using it? They're the ones actually enjoying audience strategy again. They're moving faster, testing more, and finding pockets of performance they didn't know existed.

Ready to feel that way about your campaigns? Request a demo and Speedeon will analyze your current customer data for free. Let's find your next breakthrough audience.

Request a Demo

Mistakes Aren’t Fatal—They’re Tuition

Mistakes. Everyone makes them, yet somehow we all think ours are special — uniquely stupid, spectacularly embarrassing, or unforgivable. They’re not.

Avoid the trap of believing you’re doomed because you made one, even a big one. That’s not your identity; it’s just an entry in your “lessons learned” column. Learn what you can, fix what you can, and move on.

Honest self-appraisal is healthy, but keep it honest both ways. You’re not as good as your best moments and not as bad as your worst. If you’ve been alive more than ten minutes, you’ve proven capable of both.

The history of business is littered with the failures of people who later succeeded wildly. Edison burned through a thousand lightbulb prototypes. Walt Disney went bankrupt. Henry Ford tanked his first two companies. The difference? They didn’t treat error as a life sentence.

Still, “just dive in” isn’t the same as “think first.” That advice works for polar bear plunges, not new businesses. Dip a toe with minimal risk. Test. Learn. Adjust. And please—never, ever sign a personal guarantee on a business loan. That’s not learning; that’s gambling.

Protect your cash-flow investments with separate entities. Run your BITA analysis (“how could this Bite me In The Anterior portion of my torso?”). You’ll feel smarter just saying it out loud.

But eventually, you’ll have to take a risk. And when you do, odds are you’ll make an error or two. That’s the price of progress.

So learn. Grow. Pick yourself up. Try again. Most of the things you’re agonizing over are already forgotten by everyone else—they’re too busy thinking about their own missteps.

If you’re human, you’ll err. The trick is to be human and keep going anyway.

I’m rooting for you.

Roger

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_{Past performance does not guarantee future results. Investing involves risk including possible loss of principal.}