This One Shift Can Win You More Deals

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Most investors approach sellers like they’re just working the numbers — ARV, repairs, comps, ROI. And while those things matter, here’s what too many forget: sellers are people, not spreadsheets.

That’s where a simple shift in thinking can make a huge difference:

Stop focusing on what you want. Start focusing on what they need.

Is the seller stressed about two mortgages? Inherit a house they can’t manage? Facing a deadline, a divorce, or just decision fatigue? Your best offer might not be the highest — it might be the simplest, the fastest, or the least stressful.

Ask the right questions. Then frame your offer as the solution to their problem, not just a number on paper.

Instead of “Here’s my offer,” try:

• “Would it help if we closed on your timeline?”

• “Would monthly payments give you more peace of mind than a lump sum?”

• “What’s most important to you about selling this property?”

You’re not just buying a house — you’re solving a problem. And when you position yourself that way, deals get accepted that otherwise wouldn’t.

It’s not manipulation. It’s empathy. And it’s one of the fastest ways to stand out in a crowded investing world.