The Overlooked Lead Source That Brings Hot Deals

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From Italy to a Nasdaq Reservation

How do you follow record-setting success? Get stronger. Take Pacaso. Their real estate co-ownership tech set records in Paris and London in 2024. No surprise. Coldwell Banker says 40% of wealthy Americans plan to buy abroad within a year. So adding 10+ new international destinations, including three in Italy, is big. They even reserved the Nasdaq ticker PCSO.

Invest for $2.90/Share

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

If your lead gen strategy is all postcards, bandit signs, and Facebook ads… you’re missing out on some of the easiest, cheapest deals out there.

Here’s a strategy that most investors ignore:

Referral Networking with Non-Real Estate Pros.

Think:

• Estate planning attorneys

• Divorce attorneys

• Probate clerks

• Moving company managers

• Senior care coordinators

• Code enforcement officers

• Junk haulers

• Pest control techs

These folks are first to know when someone might need to sell — often fast, often as-is.

And no, you don’t need to be weird about it. Just build real relationships. Let them know what you do and who you help. Ask how you can support their clients. Then stay in touch with an occasional check-in, a thank-you gift, or even a co-branded flyer or referral fee (if legal in your state).

It’s slow to start, but once the referrals come, they’re often pre-qualified, motivated sellers who aren’t talking to 10 other investors. That’s leverage.

Everyone’s chasing lists. You could be building relationships that bring leads no one else sees coming.