The Flooring Guide for Every Investor

All About Floors: You Touch Them Every Day, But Do You Really Think About Them?

Ed. Note: This is part of the Saturday Construction Series. These are longer than the daily 2-minute newsletters - still not all that long though. 😃 

When you walk through a property—whether you're flipping it or getting ready to rent it out—have you ever really stopped to think about the floors beneath your feet? Floors are among the most critical elements of any home or property, but they often don’t get the attention they deserve. You may pick the color, texture, and material based on price or aesthetics, but floors have a long history and a lot more to offer than you might think.

A Brief History of Flooring Materials

The history of flooring stretches back thousands of years, and it’s fascinating how much the materials we walk on have evolved. Ancient civilizations used materials like stone, clay, and reed mats to cover the ground. Think about it: the first "floors" were dirt or packed earth, often covered with woven mats made from reeds or grasses.

Fast forward to the Romans and Greeks who popularized the use of tiles in their grand homes, from intricate mosaics to simple terracotta. During the Middle Ages, stone and wood floors became more common in European homes, while woven carpets began to be prized in the Middle East.

The 20th Century: The Rise of Vinyl, Linoleum, and Carpet

In the early 1900s, advances in manufacturing brought about the introduction of vinyl and linoleum, which were revolutionary at the time. These materials were cost-effective, durable, and easy to maintain, making them a go-to option in kitchens and bathrooms. However, it was carpeting that took center stage in American homes during the post-WWII boom. Wall-to-wall carpet became synonymous with comfort and luxury, making it the most popular flooring option through the 70s, 80s, and 90s.

Current Trends in Flooring Materials

Today, flooring options are more varied and sophisticated than ever. Here are some of the most popular materials and trends in flooring, especially in real estate investing:

1. Hardwood Flooring

Hardwood remains the gold standard for high-end homes. Its rich texture and timeless appeal make it a solid choice for any flip or luxury rental. Hardwood floors come in a variety of species, with oak, maple, and cherry being the most common. The downside? Hardwood can be expensive and may not be ideal for high-moisture areas like bathrooms and basements.

• Cost: $5 to $15 per square foot (depending on wood type and quality)

• Best Use: Living rooms, kitchens, and hallways. Avoid in bathrooms and basements unless sealed or moisture-resistant varieties are used.

2. Laminate Flooring

Laminate has come a long way in recent years. It mimics the look of wood, stone, and even ceramic tiles, but it’s far more affordable. Its durability and ease of installation make it an excellent option for rental properties and quick flips. However, laminate can get scratched more easily than real wood, and it doesn’t hold up well to moisture.

• Cost: $0.80 to $4 per square foot

• Best Use: Rental properties, homes with pets or high traffic, and quick flips.

3. Vinyl Plank Flooring (Luxury Vinyl Tile)

Vinyl plank flooring (LVP) is a modern miracle. It’s waterproof, durable, and looks like real wood. It’s become increasingly popular in rental properties due to its affordability and resistance to water damage. Luxury vinyl is also softer underfoot compared to tiles or hardwood, which is great for comfort in high-traffic areas.

• Cost: $2 to $6 per square foot

• Best Use: Rental properties, kitchens, bathrooms, and basements. It's the go-to choice for moisture-prone areas.

4. Tile Flooring (Ceramic, Porcelain, and Natural Stone)

Tile has always been a reliable option, particularly in bathrooms and kitchens. It’s durable, easy to clean, and moisture-resistant, making it perfect for areas that see water often. Ceramic and porcelain tiles are widely used, while natural stone tiles like granite, marble, and travertine are more high-end options that lend luxury to any space.

• Cost: $1 to $20 per square foot (depending on the type of tile)

• Best Use: Kitchens, bathrooms, and other high-moisture areas. Stone and porcelain tiles also work well in entryways and patios.

5. Carpeting

Carpet still holds a special place in many homes, especially in bedrooms and living rooms. It’s soft, cozy, and provides warmth, which is why it’s still favored in areas where comfort is key. However, carpet can stain easily and is harder to maintain in rental properties. With the rise of hypoallergenic carpets and stain-resistant options, there are modern solutions to these drawbacks.

• Cost: $2 to $5 per square foot

• Best Use: Bedrooms and living rooms, particularly in lower-end properties or those in colder climates.

6. Concrete

Concrete flooring is a trendy, modern choice. It’s industrial, sleek, and incredibly durable. It’s often used in contemporary homes, lofts, and even commercial properties. Concrete can be stained, polished, or left in its raw form, and it’s one of the best flooring options for open-concept spaces.

• Cost: $2 to $12 per square foot

• Best Use: Modern homes, open-concept spaces, or properties that want to feature an industrial or minimalist aesthetic.

Pro Tip: Choosing the Best Flooring for Your Flip or Rental Property

When you’re investing in real estate—whether flipping or renting—choosing the right flooring is crucial. The flooring choice will have a significant impact on the overall cost of the project and its long-term appeal. Here’s a quick breakdown:

• For High-End Flips: Hardwood or luxury vinyl plank (LVP) offer the best appeal. They make your property look elegant while maintaining practicality.

• For Rentals: Vinyl plank or tile is ideal, especially in areas where moisture is a concern (kitchens and bathrooms). Laminate is another great choice for budget-friendly flips.

• For Durability: Tile and concrete excel in high-traffic, high-moisture areas, such as kitchens, bathrooms, and entryways.

• For Comfort: Carpet is perfect in bedrooms and living rooms, though it’s more suitable for low-maintenance, high-appeal flips.

The Future of Flooring Technology: What’s Next?

Technology in flooring is evolving rapidly. There’s a growing trend toward environmentally sustainable materials, with bamboo and cork flooring becoming increasingly popular due to their renewable nature. We’re also seeing developments in smart flooring—such as tiles with built-in heating elements or flooring that changes color based on temperature or humidity. Additionally, flooring made from recycled materials is becoming a big player in the sustainability movement.

Smart homes are also pushing for integrated flooring systems, where the floor could interact with the rest of the home’s automation systems, providing data and creating efficiencies.

Conclusion

As a real estate investor, your choice of flooring should align with your goals and the property type. Whether you're flipping a high-end home or setting up a low-maintenance rental, choosing the right materials can help you control costs, improve aesthetics, and boost the marketability of your investment. Flooring isn’t just about what’s underfoot—it’s a key part of your property’s long-term value and appeal.