The “But-Whadda-Bout” Guide to Real Estate in 2026

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Is Real Estate Still a Good Investment in 2026?

Short answer: yes.

And if that ever stops being true, I’ll be the first to tell you.

Real estate isn’t a good investment because it’s easy. It’s a good investment because it adapts. Every cycle brings a new list of concerns, and the current ones are no different. Let’s address a few of the most common “but-whadda-bouts.”

What about higher prices?

Deals are still out there. They may be harder to find, but they’re often easier to sell. That’s a basic market axiom. When deals are plentiful, buyers are cautious and sales slow. When deals are scarce, good properties move quickly. The work shifts, but opportunity doesn’t disappear.

What about high interest rates?

So what? Rates aren’t happening to you—they’re happening to everyone. That includes sellers, buyers, and renters. Smart investors bake higher rates into their offer price, structure deals accordingly, and move on. Complaining about rates doesn’t change the math. Adjusting your plan does.

What about slowing sales?

It happens. Markets cool. When they do, you adjust both your offer price and your selling price to reflect reality. Investors get into trouble when they cling to yesterday’s numbers instead of today’s conditions.

Now, here’s how I’m thinking about 2026.

First, I do believe mortgage rates will eventually come down—but I’m not rooting for a return to 3%. Ultra-low rates trigger buying frenzies and push prices right back up. A healthier long-term balance, in my opinion, is something closer to 5%.

Second, the first quarter is often the best time to acquire. The market is slower, the weather is worse, and there are fewer buyers. If you’re flipping, plan to have properties ready by early May and sell into the summer vacation season.

Third, take a serious look at rental properties in growing secondary-market cities. Population shifts, affordability pressures, and remote work continue to support these markets.

Fourth, consider single-occupant small office properties—but be selective. Office is a long-term play now, focused on essential services that require people to be there. Medical offices and similar uses fit this profile far better than generic office space.

Finally, light-industrial, small single-tenant buildings in established business parks deserve attention. If you don’t deeply understand industrial real estate, avoid standalone properties in questionable areas. Location and tenant quality matter even more here.

The bottom line hasn’t changed.

The best time to invest in real estate was five years ago.

The next best time is now.

Leverage, appreciation, and tenants covering expenses still make real estate one of the most powerful long-term wealth-building tools ever created.

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