Solar Panels? Maybe Not the Selling Point You Think

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Do Buyers Really Want Solar Panels?

Solar is hot. (Literally.)

It’s trendy, eco-friendly, and comes with tax credits that make people feel morally superior and financially savvy.

But here’s the million-dollar (or maybe $5,000) question:

Are buyers actually asking for solar panels?

Not as often as you think.

Sure, some buyers light up like a Tesla charging port when they see solar. But many don’t care—and some are actually turned off by them. Why?

• They don’t understand the systems

• They don’t want to assume the lease

• They don’t trust the ROI

• They’re scared of roof repairs

• They’d rather just have lower utility bills and not think about it

And here’s the kicker: studies show you might not get back what you spent. Depending on your market, adding solar could cost you $15K and add only $10K to the value—or zero, if the buyer just isn’t into it.

So what should investors do?

• Know your market. Solar sells in California. It’s shrugged off in Georgia.

• Don’t install it just to be trendy.

• Evaluate ROI carefully—like you would for any improvement.

• Consider solar-ready instead: new roof, updated panel, and wiring conduit in place. Let the next owner make it their hill to die on (or power up).

Solar isn’t bad. But in real estate? It’s not a guaranteed value-add.

And if you're flipping or holding short term, that $5K might be better spent on kitchens, curb appeal, or HVAC.