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Learn from this investor’s $100m mistake

In 2010, a Grammy-winning artist passed on investing $200K in an emerging real estate disruptor. That stake could be worth $100+ million today.

One year later, another real estate disruptor, Zillow, went public. This time, everyday investors had regrets, missing pre-IPO gains.

Now, a new real estate innovator, Pacaso – founded by a former Zillow exec – is disrupting a $1.3T market. And unlike the others, you can invest in Pacaso as a private company.

Pacaso’s co-ownership model has generated $1B+ in luxury home sales and service fees, earned $110M+ in gross profits to date, and received backing from the same VCs behind Uber, Venmo, and eBay. They even reserved the Nasdaq ticker PCSO.

Invest for $2.90/Share

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

Sustainable Paint — Hype or Must-Have?

In an era where "eco-friendly" is slapped on everything from toothbrushes to toilet paper, sustainable paint might sound like just another marketing gimmick. But is it actually worth considering for your properties?

What is sustainable paint, anyway?

Also known as low-VOC or zero-VOC paint, sustainable paints are formulated to reduce or eliminate volatile organic compounds—those nasty fumes you smell during painting that linger in the air (and your lungs). They're made with natural binders, plant-based resins, and minimal chemical toxins, and some brands even use recycled packaging and water-based formulations.

Why investors should care:

• Healthier indoor air quality = happier tenants and buyers (especially families).

• Better for the environment, which may matter to local buyers or your own values.

• Incentives: Some green certifications (like LEED) reward the use of low-VOC materials.

• Marketing edge: “Eco-renovated” sells better in certain markets—think millennials, urban buyers, and green-conscious investors.

The catch?

• Slightly higher cost (5–15% more per gallon).

• May require more coats (depending on the brand).

• Some “green” labels are more fluff than fact—read the specs, not the slogan.

Bottom line:

Sustainable paint isn't a magic bullet, but it's no empty hype either. Use it when it makes sense—especially for flips aimed at young or eco-conscious buyers, or rentals where health and air quality matter. For the right property, it’s a small upgrade with long-term perks.

Here’s What a 1-Day Gutter Guards Upgrade Should Cost You In 2025

Forget about climbing ladders or clearing wet leaves out of your gutters. Keep your home safe and boost its value with a simple, long-lasting solution. More than 410,000 homeowners already made the switch — and love the results.

Find out how it works and see local, no-middleman pricing today.

Learn More