Yesterday I mentioned my marketing coach thinks I'm undercharging for my Private Advisory. She's probably right. And I plan to follow her advice, but first let’s do this: Five Annual Memberships at 67% off — code FLASH226 at checkout. One-on-one monthly calls, weekly Group Coaching, deal review as needed, and full access to the course library. First come, first served. [Click here to grab one.] -Roger
The question lands in my inbox at least once a week: "Is wholesaling still a good method in 2026?"
The short answer is yes. The longer answer is yes, but it's like asking if you can still make money playing poker. Technically true. Practically true only if you're better than most of the other people at the table.
For anyone new to this, here's wholesaling in one sentence: you get a good deal under contract, then get someone else to pay you for that contract. This payment is called an assignment fee. You never actually buy the property. You're essentially a professional matchmaker between motivated sellers and actual buyers, and you get paid for the introduction.
What makes wholesaling work:
You have to know a good deal when you see one. Not what your mentor's YouTube video says is a good deal. Not what worked in 2019. What actual investors in your actual market will actually pay for right now. Or, and let's be honest here, you need to know newbie investors who haven't figured this out yet. The second path is neither admirable nor sustainable, but I get mystifying emails every day from “wholesalers” that imply this must be a common business model.
You need a buyers list and their specific criteria. The more precisely you can match deals to buyers, the faster you move contracts. This isn't optional at the professional level.
Who this method works for:
People who genuinely enjoy talking to strangers and negotiating. If the thought of making 50 phone calls a day makes you want to hide under your desk, this isn't your path.
People willing to actually learn real estate transactions, not just mimic scripts they bought online.
Who absolutely crushes it:
Those with professional marketing skills and capital to deploy them. Here's what that looks like:
pick a target area,
use skip-tracing software to get phone numbers,
hire virtual assistants to blanket the zone with calls.
It's systematic. It's scalable. It works if you actually work it instead of dabbling.
Who gets disappointed:
The completely broke, the totally uneducated about real estate, and the desperately seeking quick bucks. If that's you and you don't want to become a Walmart greeter, start as a bird dog instead. Find deals, point real investors at them, collect a fee when they close. Maybe a thousand bucks per deal. Do this for six months and you'll learn enough to become an actual wholesaler and earn enough for earnest money deposits.
The 2026 reality:
The field is crowded. Any decent-sized metro area has thousands of competitors. Everyone watched the same guru videos. Everyone's sending the same mailers. The noise level is extraordinary.
But here's what the gurus won't tell you: secondary and tertiary markets are still wide open. While everyone's fighting over the same twenty zip codes in Atlanta or Phoenix, there are profitable smaller markets where maybe five people are actually working systematically. Find those markets. Own them.
The difference between wholesalers who build sustainable businesses and those who flame out after three months? Systems, consistency, and realistic expectations. Treat this like a business with metrics and processes, not like a lottery ticket, and you can still build something real.
Wholesaling isn't dead. It's just harder than the infomercials suggest and easier than the skeptics claim. Like most things worth doing.
