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The Investor’s Guide to Working with Real Estate Agents

if you set them up to win. Most investors never do. They hand an agent vague criteria, disappear for weeks, and wonder why they’re not seeing deals. If you want an agent who works hard for you, here’s how to make their job easier—and your results better.

Be Specific About What You Want

“Send me good deals” means nothing. Instead, clearly define:

• Your price range

• Target neighborhoods or ZIP codes

• Property type (SFH, small multi, condos, etc.)

• Rehab level you’re willing to take on

• Minimum rent or ARV targets

The clearer your criteria, the faster your agent can spot opportunities.

Respond Quickly—Speed Wins Deals

Agents love working with investors who answer their phone and make decisions fast. When a good property hits the market, minutes matter. Show your agent you’re serious by replying within the hour. They’ll prioritize you over investors who take days to respond.

Have Your Financing Ready

An agent can’t submit competitive offers if you’re scrambling for proof of funds. Whether it’s hard money, private money, or conventional financing, have your documentation ready and updated.

Let Them Know How You Evaluate Deals

Walk your agent through your numbers once. Help them understand:

• Your ideal margins

• Rehab threshold

• Cash flow targets

• Red flags that are deal-killers

Once they understand your model, they can pre-filter deals, saving both of you time.

Give Feedback (Quickly and Honestly)

Whether you liked the deal or not, tell them why.

Examples:

• “Too much foundation work.”

• “Rent doesn’t justify the price.”

• “ARV is lower than I need.”

Good feedback helps agents refine their search—and cuts down on wasted time.

Be Loyal to the Good Ones

Agents work hardest for the clients they believe will actually close deals with them. If you bounce between multiple agents, none of them will prioritize you. Stick with the one who delivers.

Bottom Line

Your agent can be one of the most valuable members of your investing team—if you treat the relationship like a partnership. Give clear criteria, move quickly, communicate well, and commit to working together. Do that, and your agent will work harder for you than 90% of their clients.

Resources You Can Use

Buy or Sell Off Market Deals

Supplement Your Income - Become a Commercial Mortgage Broker 

Get Transactional Funding - Best Rates!

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