Ad algorithms reward volume, but most teams can’t keep up without sacrificing either quality or brand. Hightouch changes that.

With Ad Studio, performance marketers can turn their data into hundreds of high-quality ads in minutes. Every asset is grounded in real insights, built for easy editing, and ready to launch — across any platform.

React to performance in real time. Jump on cultural trends while they’re still relevant. Respond to competitor campaigns before they gain traction.

More output, better inputs, no trade-offs required.

See Ad Studio in action

There's a version of real estate investing where you buy in a neighborhood, watch it grow, and congratulate yourself on your timing. Then there's the version where you engineered the timing. The difference isn't luck. It's a three-step process most investors have never been taught.

Here's how to find growth before it shows up on anyone else's radar — and before the price reflects it.

Don't start with a neighborhood. Start with a market. You're looking for metros where the underlying fundamentals are pulling people in — jobs, income, and population all trending the same direction.

Three free sources that tell you everything you need:

The Census Bureau's annual population estimates (census.gov) show you metro-level inflow and outflow updated every year. You're looking for consistent positive net migration — not a one-year spike, but a five-year trend. People vote with their moving trucks, and they're remarkably rational about it.

The Bureau of Labor Statistics publishes job growth by metro. Population follows jobs. If a metro is consistently adding employment across multiple sectors — not just one industry — that's durable growth, not a boom-bust cycle.

FRED — the Federal Reserve Bank of St. Louis's free data tool at fred.stlouisfed.org — lets you pull median household income by metro area over time. A rising median income means the people moving in are earners, not just bodies. That's the demographic that supports retail, restaurants, and rising home values.

One more: U-Haul and PODS publish annual destination data showing where Americans are moving. It sounds casual. It isn't. These companies have no incentive to spin the numbers, and they see the migration before the Census does.

Run those four filters and you'll have a short list of metros worth your attention. Now you need to get more specific.

Institutional developers and major retailers don't wake up one morning and break ground. The process starts 12 to 18 months before a shovel hits the dirt — and it leaves fingerprints in the public record.

When a developer is assembling land for a power center, a distribution hub, or a major mixed-use project, they spend months quietly buying adjacent parcels — often through LLCs with innocuous names. Each individual transaction looks unremarkable. The pattern is unmistakable.

This is where PropStream earns its keep.

Pull deed transfer records in the submarkets you've identified within your target metro. Filter for commercial and vacant land. What you're hunting for is a cluster of parcel transfers — multiple adjoining lots, acquired by different LLCs, within a compressed timeframe. Six months. A year. Same geography, different entity names, same beneficial owner hiding behind them.

That pattern is a developer assembling a site. And at that moment, the land two blocks away is still priced like farmland.

You can layer a second confirmation on top: check your county's online permit portal — most are publicly searchable — filtered by commercial projects and project value. Anything pulling permits above $3 to 5 million is institutional. That's your confirmation signal. But the land assembly in PropStream is earlier, and earlier is money.

Once you've identified an assembly in progress, the move is straightforward even if the execution takes discipline. Buy adjacent or nearby land — or residential property in the path of the development — before the permits are public knowledge and before the price reflects what's coming.

The permit is confirmation. The land assembly is the signal. By the time you see a Home Depot going up, you're already late. By the time the local news runs a story about the new power center, you're very late. The investors who made money on that land bought it when it still looked like a cow pasture with potential.

There's a secondary confirmation layer worth mentioning: certain retailers do their demographic homework so thoroughly that their site selection functions as independent intelligence. Chick-fil-A, Costco, and Whole Foods are three chains with notoriously rigorous site selection processes. When you see one of them pulling permits in a submarket you've already flagged through steps one and two, you have two independent institutions pointing at the same opportunity.

That's not coincidence. That's convergence. And convergence is where you want to be.

Most investors buy in markets that are already obviously growing, pay prices that already reflect the growth, and wonder why their returns are mediocre. The sequence matters. Demographics first — to identify the metro. Deed records second — to identify the assembly. Position third — before the confirmation that everyone else is waiting for.

Free data. Public records. One good software tool. And the patience to act before the story is obvious.

That's the whole method.

Curious about PropStream and how to use it for land assembly research? Learn more here.

OCEANVIEW — Friday

I've been talking about Oceanview Education all week because I think it's one of the most overlooked income opportunities for people already in this business. You have the knowledge, the network, and the credibility. The training gives you the process and the lender relationships. If you're curious whether commercial mortgage brokering makes sense as a side hustle — or eventually your main hustle — start by looking at what Oceanview Education offers. Chris Perez built this for people exactly like you. Learn more here.

You've heard it: "Those who don't learn from history are destined to repeat it." I'd argue history repeats itself either way. The wisdom is in becoming an observer — then a predictor of the cycles. Know where we're heading, and you can prepare yourself, your children, maybe your legacy.

That's part of what drives Rewind, our daily dive into history. But honestly? Some of it is just fascinating on its own merits. Not every tidbit needs a life lesson. Sometimes it's just interesting to know. Join me — it's sometimes amusing, often tragic, never boring.

PropStream Pro gives you free skip tracing worth $6,000 a year, click-to-dial calling, and automated lead tracking on 50,000 properties — all in one platform serious investors are already using. Start your free trial.

💼 KBKG Cost Segregation — Accelerate your depreciation deductions with a cost segregation study from one of the most respected firms in the business. Best for investors who have acquired or improved commercial or residential rental property and want to front-load their tax savings. Get a Free Feasibility Analysis

💼 MVO CPAs — Cost segregation studies that accelerate your depreciation and cut your tax bill. 100% IRS acceptance rate. Get a Quote

🔄 Deferred  — The only 1031 exchange intermediary that charges no fee to the investor. Keep more of your money working in the exchange. Schedule A Call

🧾 Keeper Tax — Automatically finds and tracks your business deductions year-round, then files your taxes when you're ready. Best for self-employed investors, agents, and 1099 earners who are probably leaving deductions on the table every year. Start Saving

⚖️ LegalZoom — Form your LLC, protect your assets, and get your entity structure right from the start. Start Here

⚖️ Northwest Registered Agents — The most trusted registered agent and business formation service in the industry. Best for investors who want privacy protection and a complete business identity. Get Started

⚖️ Registered Agents Inc — Set the standard for your registered agent service. Business formation included free for the first year. Get Started

🛡️ NREIG — The nation's largest real estate investment insurance program — month-to-month coverage across all 50 states, no long-term commitments and no coinsurance penalties. Request a Proposal

🛡️ Hiscox Small Business Insurance — Professional liability, general liability, and business insurance tailored for independent operators. Coverage starts at $22.50/month. Get a Free Quote

🏠 Choice Home Warranty — Protect your rentals and listings from surprise repair costs. Get Your No Obligation Quote

🏠 First Premier Home Warranty — Affordable home warranty coverage for your rentals and listings. Get a Free Quote

⚖️ DepositLink — Secure digital security deposit management for landlords and property managers. Click to learn more

⚖️ LawDepot — Legal document templates for real estate investors. Leases, contracts, agreements — ready in minutes. Get Started

📧 ActiveCampaign — Email marketing and automation built for businesses that actually sell things. Sequences, pipelines, tagging, and CRM in one system. Start Free Trial

📧 Kit (ConvertKit) — Email marketing built for creators and entrepreneurs. Clean, powerful, and built to grow. Get Started Free

📧 AWeber — The email marketing platform that's been in the game since 1998. Reliable deliverability, simple automation. Get Started Free

📧 Brevo — Email marketing, SMS, and automation without the premium price tag. Get Started Free

📧 Constant Contact — Email marketing and automation built for small businesses. Trusted since 1995. Get Started Free

📈 Marketing 360 — Websites, CRM, email, social, and ads in one platform with a dedicated marketing team behind it. Start Your Free 14-Day Trial

🔍 Motivated Sellers — Done-for-you motivated seller leads delivered to your inbox. Get Your First Leads

👤 REVA Global — Trained real estate virtual assistants who hit the ground running. Roger has had the founder on the podcast. Schedule a free strategy session

💬 LiveChat — Add a live chat widget to your website and never miss a lead who wasn't quite ready to fill out a form. Start Free Trial

🎬 InVideo AI — Turn a script or prompt into a polished video in minutes. Get Started

🎬 VEED — Browser-based video editing with auto-subtitles, transcription, and AI tools built in. Start Editing Free

Full Agent Resources appears Wednesday.

🎓 Flipping America Network Real Estate Academy — in partnership with The CE Shop. CE credits, licensing, and professional development for agents and investors. Use code ROGER35 for 35% off. Enroll Here

🎨 Coffee & Contracts — Done-for-you social media content for agents. Use code ROGER for $20 off. Get Started

📞 Vulcan7 — Real-time expired, FSBO, and FRBO leads with a built-in dialer. Best for agents who prospect by phone daily. Start with Vulcan7

🎓 Oceanview Commercial Lending — Start your side-hustle as a Commercial Loan Broker. Schedule an Exploratory Call

🎓 Teachable — Build and sell your own online course. If you have knowledge, Teachable helps you monetize it. Start a Free Trial

🎓 Kaplan Real Estate Education — Pre-licensing, CE, and continuing education for real estate professionals nationwide. Get Started

📚 House Flipping in Ten Days — The Amazon #1 International Best Seller. Learn everything you need to know in just ten days. Start flipping houses like it's really done — not like what happens on TV. Order here

💡 Negotiation — A fast, practical mini-course for agents, investors, and anyone who talks to people. No scripts. No pressure tactics. Just the four negotiation skills that actually make a difference. Now just $19. Enroll Now

🏠 FlipStarter — The everything-included course on flipping houses. Bonus interviews, forms, documents, and the exact process Roger used to flip more than 2,000 houses. Huge Discount for Quick Start Readers

🛠️ Quick MAO — Get your cash offer in seconds with just a few inputs. Data can be fed from the free Quick Rehab Estimator. Forever Free

🏘️ Duplex Calling in Spalding!!!! Griffin Georgia. Click for more info, pics, contact info

🏢 Multi-Family Apartment Complex, 189 Units, Oklahoma City, OK.

🏢 Build out this apartment complex in metro Atlanta. Appraised at $11M. Price reduced to $5.9M. Click for details.