How Luxury Buyers Can Predict the Next Hot Market

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From Italy to a Nasdaq Reservation

How do you follow record-setting success? Get stronger. Take Pacaso. Their real estate co-ownership tech set records in Paris and London in 2024. No surprise. Coldwell Banker says 40% of wealthy Americans plan to buy abroad within a year. So adding 10+ new international destinations, including three in Italy, is big. They even reserved the Nasdaq ticker PCSO.

Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.

How Luxury Buyers Can Predict the Next Hot Market

You bring home coffee mugs from vacation. The ultra-wealthy bring home the entire zip code.

While most people are still grumbling about interest rates, the ultra-wealthy are out there picking up second (and third) homes in places like Naples, Aspen, and Lisbon — anywhere with charm, exclusivity, and a private airport within 30 minutes.

Why? Because they’re not just “living the dream” — they’re parking cash in assets that hold or grow value, even in uncertain markets.

What You Can Learn:

  • Follow the migration patterns. Where the rich buy vacation homes today can become tomorrow’s hottest short-term rental market.

  • Look for prestige spillover. Not everyone can afford Aspen, but nearby towns benefit from the overflow — and the price lift that comes with it.

  • Think like a wealth preserver. Luxury buyers care about asset safety first, income second. You can apply the same principle by focusing on quality locations with durable demand.

You don’t have to own a Gulfstream to play this game — you just have to watch where it lands.

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