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- Forget Flipping - Here’s a Growing Trend You Should Know
Forget Flipping - Here’s a Growing Trend You Should Know
Stop waiting on data teams. Build audiences yourself.
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No waiting on other teams. No complicated workflows. Just pure creative freedom to test that wild targeting idea you've been sitting on.
The marketers using it? They're the ones actually enjoying audience strategy again. They're moving faster, testing more, and finding pockets of performance they didn't know existed.
Ready to feel that way about your campaigns? Request a demo and Speedeon will analyze your current customer data for free. Let's find your next breakthrough audience.
Why More Investors Are Building — And Not Selling

Imagine owning an entire neighborhood designed for long-term cash flow instead of a quick flip. That’s the essence of Build-to-Rent (BTR) — homes built specifically to rent, not sell. It’s one of the fastest-growing trends in real estate investing, reshaping how investors think about development, scale, and stability.
What Is Build-to-Rent?
A Build-to-Rent community is a development of single-family or townhouse-style homes constructed and managed as rental properties from day one. Instead of building to sell and move on, investors hold these assets for income — like a horizontal apartment complex. Tenants get the space and privacy of a home, while investors get reliable rent rolls and lower turnover.
Why Investors Are Doing It
Strong Demand: Rising home prices and mortgage rates have created millions of “renter-by-choice” households. These tenants want the lifestyle of homeownership without the 30-year debt.
Longer Leases: Families renting single homes stay longer — often two to three years — cutting vacancy and turnover costs.
Scalable Efficiency: Managing 50 homes in one community is far easier (and cheaper) than 50 scattered rentals.
Stable Cash Flow: Investors can operate these like multifamily assets — steady rents, professional management, and long-term equity growth.
How to Get Started
Pick the Right Market: Focus on growth markets with rising rents and limited affordable inventory.
Secure Buildable Land: Zoning and infrastructure are key — suburban locations with access to jobs and schools perform best.
Partner with Pros: Builders, property managers, and financing partners who understand BTR make a huge difference.
Run the Numbers: Analyze it like a multifamily deal — rent per unit, management costs, maintenance reserves, and cap rates matter more than resale comps.
Why Build-to-Rent Instead of Build-to-Sell?
Build-to-sell means you profit once. Build-to-rent means you profit forever. While flippers and builders chase quick exits, BTR investors enjoy recurring income, property appreciation, and control over a performing asset. And when the next market correction hits, renters don’t disappear — they multiply.
Investor Takeaway
Build-to-Rent is how serious investors scale. You’re not just building homes — you’re building a business model that pays for decades. As institutional capital pours in, the smart move is to start small, learn the model, and position yourself before the crowd arrives.
When AI Outperforms the S&P 500 by 28.5%
Did you catch these stocks?
Robinhood is up over 220% year to date.
Seagate is up 198.25% year to date.
Palantir is up 139.17% this year.
AltIndex’s AI model rated every one of these stocks as a “buy” before it took off.
The kicker? They use alternative data like reddit comments, congress trades, and hiring data.
We’ve teamed up with AltIndex to give our readers free access to their app for a limited time.
The next top performer is already taking shape. Will you be looking at the right data?
Past performance does not guarantee future results. Investing involves risk including possible loss of principal.


