In partnership with

Your Secure Voice AI Deployment Playbook

• Meet HIPAA, GDPR, and SOC 2 standards

• Route calls securely across 100+ locations

• Launch enterprise-grade agents in just weeks

Download The Free Guide

The Power of Follow-Up: Where the Real Deals Live

You’ve heard it before: “80% of deals happen after the first no.” That isn’t motivational fluff — it’s sales data across multiple industries. The investor who shrugs and moves on after a polite rejection leaves money on the table for the competitor who circles back. Here’s your no-nonsense framework.

🧠 Mindset: Rejection ≠ Decision

Stop treating “no” like a verdict. In real estate, “no” often means:

• Not now (timing issue)

• Not sure (need more information)

• Not yet (emotional hurdle)

A seller’s situation changes daily — job transfer, family issue, price drop — and your follow-up puts you first in line when “no” turns into “please come back.”

📅 When to Follow Up

• Immediately: Send a thank-you or recap message within 24 hours. Shows professionalism and keeps you top of mind.

• Short-Term: Every 7–10 days for hot leads. Light touch: “Just checking in…”

• Medium-Term: Once per month for warm but not ready prospects.

• Long-Term: Every quarter for dead leads — situations change, and staying in touch costs almost nothing.

🛠️ How to Follow Up Effectively

• Automate the Drip: Use a CRM (or even a spreadsheet + calendar reminders) to track touchpoints.

• Mix the Medium: Alternate calls, texts, emails, and even a handwritten note if appropriate.

• Add Value: Don’t just ask “ready yet?” — send comps, market updates, or a tip that helps them decide.

• Be Brief: Your message should take 30 seconds to read or listen to. Respect their time.

🔑 The Mindset Shift

Following up isn’t pestering — it’s serving. Your job is to keep the conversation alive until the seller’s circumstances align with your solution. The investors who internalize this don’t stop after the first “no.” They stay politely persistent until the deal closes — and they pick up deals that everyone else forgot about.

📌 Key Takeaway

No follow-up = no deal. Build a system, set reminders, and commit to consistency. The first “no” is usually just the starting gun.

Where the smartest investors start their day

The Alternative Investing Report (A.I.R.) helps you get smarter on alternative assets from crypto treasury companies to Pre-IPO venture secondaries to private credit and more.

Join 100,000+ investors to get the latest insights and trends driving private markets, a weekly investment pick from a notable investor, and bonus offers to join top private market platforms and managers. And it’s totally free.

Read AIR today for free