Flip Lite: What is a "Wholetail" Deal?

What Is a WholeTail Deal?

Is it a wholesale? Is it a retail flip? Nope—it’s both.

Welcome to the in-between strategy more investors are using to generate quick profits without swinging a hammer.

🧱 A Wholetail Deal =

You buy the property → clean it up just enough → then list it on the MLS for a retail buyer.

It’s a hybrid play:

• Less work than a flip

• Bigger margin than a wholesale

• Faster exit than a full renovation

🧰 What You Might Do in a Wholetail:

• Clean out junk

• Paint front door

• Tidy landscaping

• Remove trip hazards

• Market the property’s potential

That’s it. No full rehab. No permits. No HGTV.

💡 Why It Works:

Retail buyers—especially owner-occupants—are often willing to pay more than your typical investor even if the property needs some love.

You're giving them a discount vs. a full flip... and keeping the difference.