Do the Big Guys Own It All?

No Worries! You Can Still Win at This

Author

Roger Blankenship
September 30, 2025 • Estimated Reading Time: 4 minutes

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Is There Room for the Little Guys in Residential Investing?

It’s easy to feel outgunned.

Big hedge funds are scooping up single-family homes. iBuyers are flooding mailboxes. Corporate landlords are bidding over asking… in cash. And everywhere you look, the media says “the little guy doesn’t stand a chance.”

But here’s the truth:

You still have the edge.

You just have to know how to use it.

Why Small Investors Still Win

1. We Move Faster

Wall Street has committees. You have a gut and a calculator.

A good deal can be under contract in 90 minutes. Try that with a pension fund.

2. We Find Deals Where They Don’t Look

The big guys buy from brokers. You buy from probate lists, driving for dollars, referrals, and neighbors.

You build relationships. You solve problems.

You earn the deal, not just buy it.

3. We Don’t Need 500 Doors to Win

You’re not trying to control a billion in assets. You’re trying to change your life.

One flip, one BRRRR, one smart short-term rental at a time.

4. You Can Profit in Niches They Can’t Touch

  • Creative finance

  • Off-market fixer-uppers

  • Co-rooming

  • Lease options

  • Local flips with speed and sweat equity

These aren’t institutional strategies. They’re entrepreneur strategies—and they work.

🧠 Final Word

Yes, there’s room for the little guy.

In fact, there’s more room than ever—because the big guys all chase scale.

You can chase strategy.

They want efficiency. You want equity.

So don’t be intimidated.

Be informed. Be creative. Be quick.

And remember:

The best deals still go to those who work the hardest to find them.

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