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Short Term Rental Reality Check

Every investor who dips a toe into short-term rentals eventually asks the same question:

“Airbnb or VRBO?”

The corporate answer is always some version of “It depends, and both are great.”

The investor answer—especially from people who’ve actually run properties on both—is more useful, less polite, and occasionally delivered with an eye roll.

Here’s the short version.

Traffic: Where the Bookings Actually Come From

Airbnb dominates traffic. Full stop.

Investors routinely report hundreds of views per month on Airbnb while their VRBO listings sit quietly, doing very little. One beach-market host put it plainly:

“Airbnb books like crazy. VRBO… not so much.”

Ron P, Cleveland, Ohio

That’s not a knock on VRBO—it’s just math. Airbnb has more users, more eyeballs, and more booking volume. If you need activity, Airbnb delivers it.

Fees: Same Game, Different Pain

Airbnb typically charges hosts around 3% per booking. Predictable. Easy to model.

VRBO’s pricing structure is… more creative. Seeing all the fees stacked together, many investors estimate they’re giving up something closer to 20–25% of gross.

The practical result? Hosts often price VRBO listings higher just to net the same amount—which tends to reduce bookings even further. Economics has a way of enforcing honesty.

Guests: This Is Where VRBO Shines

Here’s the part investors actually care about.

VRBO guests skew older, family-oriented, and longer-term. Think week-long stays, entire homes, fewer turnovers, and less mystery damage.

Airbnb guests are more varied. Families, couples, business travelers, groups—and occasionally someone who treats your house rules as light suggestions.

Volume comes with variability. VRBO brings fewer bookings, but often calmer ones.

Tech & Support: One Is Clearly Better

Airbnb’s platform generally works. Payments arrive. Notifications show up. The interface doesn’t fight you.

VRBO’s customer service and tech stack get… less charitable reviews. “Slow,” “clunky,” and “frustrating” are common themes.

When it works, it’s fine. It just doesn’t always work when you need it to.

The Actual Investor Strategy

Experienced investors don’t pick sides.

They list on both.

Airbnb drives volume. VRBO captures longer stays and a different demographic—especially for larger vacation homes.

The strategy isn’t ideological. It’s practical:

list broadly, price intelligently, and let the bookings tell you what works.

The Bottom Line

  • Airbnb: more traffic, more bookings, more turnover

  • VRBO: longer stays, different guests, often better for vacation homes

Neither platform is “better” in the abstract. Your property, market, and tolerance for churn decide that.

The investors making the most money aren’t debating platforms.

They’re using both—and quietly counting bookings.

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